Tonia Yuqi ZhangInfo








[ICP William Klein: YES]
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Promoting the solo exhibition of American photographer William Klein at International Center of Photography (ICP). 

Type: Marketing campaign, Brand Identity
Client: International Center of Photography
Creative direction: Work-Order (NYC)
Role: Design Intern
Year: 2022















The International Center of Photography (ICP) in New York City is the world's leading Photography Museum. In 2022, ICP commissioned Work-Order to create an advertisement campaign for its new show, a solo exhibition of American-French photographer William Klein.



















YES, ICP, LES
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William Klein is known for his vast and multidisciplinary body of work, as well as his signature red color. Work-Order’s strategy focused around championing the artist’s voice, as well as promoting ICP’s newly opened location in Lower East Side, resulting in a strong slogan: YES, ICP, LES. 












As an intern, I was tasked to adapt the creative direction to create dynamic compositions for social media assets: Instagram posts, carousels, stories, as well as in-situ outdoor posters.






Thank you for viewing.


Senior designer: Romain Brunet
Creative director: Keira Alexandra
Project completed during internship at Work-Order