TONIA YUQI ZHANG
张雨琪

Designer. Type-focused system enthusiast.

Currently available.
⇢ toniazhang.work@gmail.com

Experience: Apple, NBA2K, Work-Order.
Awards: Communication Arts Typography 2026, Graphic Design USA 62nd, Graphis, Creative Quaterly.
Are.na
Instagram
Linkedin

NBA2K League Identity

HAUS

¹For Reference Only

Cellular Transfigurations

New England Air Museum

ICP William Klein: YES

Apple Fall 2025 Event Identity

Apple Fall 2024 Audio Lineup

Apple Ginza Opening Campaign

Happy Holidays, From Tim

Belvoy

Unilingua (WIP)

Rodion Text (WIP)

A13–220

@ Tonia Yuqi Zhang | 2021-2026

NBA2K League Identity — Digital

Identity, Digital, Social Media
Made with NBA2K Design Team

HAUS

Identity, Digital
Creative Direction: Bryce Carson
Design: Tonia Yuqi Zhang

For Reference Only:
RISD Graphic Design MFA Biennial

Identity, Spatial
Collaborative Project

Cellular Transfigurations

Experimental Typography, Creative Coding
Individual Project
Case Study WIP

New England Air Museum Rebrand

Identity, Digital
Individual Project

ICP William Klein: YES

Identity, Digital, Social Media
Made with Work-Order
Case Study WIP

Apple Fall 2025 Event

Confidential
Made with Apple Team

Apple Fall 2024 Audio Lineup

Confidential
Made with Apple Team

Apple Ginza Opening Campaign

Confidential
Made with Apple Team

Apple Marcom Onboarding

Confidential
Made with Apple Team

Belvoy

Identity, Type design, Creative Coding
Collaborative Project

Happy Holidays, From Tim

Winter Holiday and Lunar New Year Holiday CardsArt direction: Nicolas Denolle
Design: Tonia Yuqi Zhang

Unilingua: Coded with Meaning

Undergraduate Thesis Project
Case Study WIP*
*Some context: Unilingua is an experimental visual language composed of 120 modular hieroglyphs designed to communicate essential ideas through symbols rather than alphabetic text. Drawing from proto-writing systems and constructed languages, it reframes language as a graphic system—positioning typography at the boundary between image, symbol, and meaning.

Rodion Text

Typeface
Individual Project
Case study WIP*
*Some context: Rodion is a high-contrast serif inspired by Crime and Punishment. Combining calligraphic modulation with sharp wedge serifs, it captures the novel’s psychological tension and the austere atmosphere of 19th-century St. Petersburg.

A13–220

Publication, Experimental
Individual Project

Thank you for viewing. Have a nice day :)

(Back to top ↑)