TONIA YUQI ZHANG
张雨琪
InfoLab
Designer. Type-focused system enthusiast.
Currently available.
⇢ toniazhang.work@gmail.com
Experience: Apple, NBA2K, Work-Order.
Awards: Communication Arts Typography 2026, Graphic Design USA 62nd, Graphis, Creative Quaterly.
Are.na
Instagram
Linkedin
Apple Fall 2025 Event Identity
Apple Fall 2024 Audio Lineup
Apple Ginza Opening Campaign
Unilingua (WIP)
Rodion Text (WIP)
@ Tonia Yuqi Zhang | 2021-2026
Identity, Digital, Social Media
Made with NBA2K Design Team
Identity, Digital
Creative Direction: Bryce Carson
Design: Tonia Yuqi Zhang
Identity, Type design, Creative Coding
Motion Creative Direction: Qi Qi
Static Creative Direction: Tonia Yuqi Zhang
Experimental Typography, Creative Coding
Individual Project
Identity, Digital
Individual Project
Identity, Spatial
Collaborative Project
Publication, Experimental
Individual Project
Apple Fall 2025 Event
Confidential
Made with Apple Team
Apple Fall 2024 Audio Lineup
Confidential
Made with Apple Team
Apple Ginza Opening Campaign
Confidential
Made with Apple Team
Apple Marcom Onboarding
Confidential
Made with Apple Team
Individual Project
Art Direction: Nicolas Denolle
Design: Tonia Yuqi Zhang
Unilingua: Coded with Meaning
Undergraduate Thesis Project
Case Study WIP*
*Some context: Unilingua is an experimental visual language composed of 120 modular hieroglyphs designed to communicate essential ideas through symbols rather than alphabetic text. Drawing from proto-writing systems and constructed languages, it reframes language as a graphic system—positioning typography at the boundary between image, symbol, and meaning.
Rodion Text
Typeface
Individual Project
Case study WIP*
*Some context: Rodion is a high-contrast serif inspired by Crime and Punishment. Combining calligraphic modulation with sharp wedge serifs, it captures the novel’s psychological tension and the austere atmosphere of 19th-century St. Petersburg.
Identity, Digital, Social Media
Made with Work-Order
Case Study WIP
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