TONIA YUQI ZHANG
张雨琪
InfoLab 

Designer. Type-focused system enthusiast.

Currently available.
toniazhang.work@gmail.com

Experience: Apple, NBA2K, Work-Order. 
Awards: Communication Arts Typography 2026, Graphic Design USA 62nd, Graphis, Creative Quaterly.

Are.na
Instagram
Linkedin



NBA2K League Identity 


HAUS


¹For Reference Only


Cellular Transfigurations


New England Air Museum


ICP William Klein: YES


Apple Fall 2025 Event Identity


Apple Fall 2024 Audio Lineup


Apple Ginza Opening Campaign


Happy Holidays, From Tim


Belvoy


Unilingua (WIP)


Rodion Text (WIP)


A13–220


@ Tonia Yuqi Zhang | 2021-2026



NBA2K League Identity — Digital

Identity, Digital, Social Media
Made with NBA2K Design Team





HAUS

Identity, Digital
Creative Direction: Bryce Carson
Design: Tonia Yuqi Zhang



For Reference Only:
RISD Graphic Design MFA Biennial

Identity, Spatial
Collaborative Project



Cellular Transfigurations

Experimental Typography, Creative Coding
Individual Project
Case Study WIP




New England Air Museum Rebrand

Identity, Digital
Individual Project



ICP William Klein: YES

Identity, Digital, Social Media
Made with Work-Order
Case Study WIP



Apple Fall 2025 Event

Confidential
Made with Apple Team


Apple Fall 2024 Audio Lineup

Confidential
Made with Apple Team



Apple Ginza Opening Campaign

Confidential
Made with Apple Team


Apple Marcom Onboarding

Confidential
Made with Apple Team




Belvoy

Identity, Type design, Creative Coding
Collaborative Project



Happy Holidays, From Tim

Winter Holiday and Lunar New Year Holiday CardsArt direction: Nicolas Denolle
Design: Tonia Yuqi Zhang



Unilingua: Coded with Meaning

Undergraduate Thesis Project
Case Study WIP*

*Some context: Unilingua is an experimental visual language composed of 120 modular hieroglyphs designed to communicate essential ideas through symbols rather than alphabetic text. Drawing from proto-writing systems and constructed languages, it reframes language as a graphic system—positioning typography at the boundary between image, symbol, and meaning.




Rodion Text

Typeface
Individual Project
Case study WIP*

*Some context: Rodion is a high-contrast serif inspired by Crime and Punishment. Combining calligraphic modulation with sharp wedge serifs, it captures the novel’s psychological tension and the austere atmosphere of 19th-century St. Petersburg.



A13–220

Publication, Experimental
Individual Project




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