This project repositions the New England Air Museum around the idea of air rather than individual aircraft. The identity emphasizes movement, precision, and engineered form to present the museum as forward-looking and technically driven.

At the center is a custom display typeface, Airblade, inspired by the angular geometry of airplane fins and stabilizers. Sharp terminals and directional cuts create a sense of lift and propulsion, allowing the type to function as both logo and structural system.

Grid-based layouts and bold, high-contrast compositions reference aerospace schematics, giving the brand a technical, future-oriented tone.